Is This Business Model Right For You?
This platform is built to empower agents at every stage of their career.
The Top Producer
Stop hitting a commission ceiling. It's time to leverage your success into passive income streams and build a willable legacy.
The Team Leader
Offer your agents a value proposition that no one else can match. Attract top talent with revenue share, stock, and game-changing technology.
The Growth-Focused Agent
Join a brokerage with the training and technology to accelerate your career, and a financial model that lets you build wealth beyond commissions from day one.
The Three Pillars of Agent Wealth
A financial platform engineered for maximum net earnings, passive income, and true ownership.
Higher Net Earnings
- 85/15 Split & $12k Cap
- No Monthly Fees ($750 annual)
- $285 Post-Cap Fee (drops for Elite Agents)
- $40 CBR Fee per transaction
- $249 Onboarding Fee (one-time)
Willable Revenue Share
Earn a share of the company's 15% revenue split by helping the company grow. This scalable, passive income stream is a true business asset you can pass on to create generational wealth.
True Equity Ownership
Become an owner in a publicly-traded company (NASDAQ: REAX). There are six ways to earn stock and build your portfolio.
Six Pathways to Equity (Click to Learn More)
Stock Purchase Plan
Contribute 5-10% of your commission to buy company stock and receive free bonus shares from Real.
Capping Award
Receive a grant of Restricted Stock Units (RSUs) automatically when you hit your annual production cap.
Attracting Award
Receive an RSU award when an agent you personally sponsor closes their first qualified transaction.
Elite Agent Production Award
Top producers earn a substantial award of $16,000 in RSUs for achieving Elite Agent status.
Elite Agent Cultural Award
Elite Agents earn an additional $8,000 in RSUs for teaching and contributing to the Real Academy.
One Real Award
A special company award recognizing agents who embody the core values and culture of Real Broker.
Elite Agent Spotlight: Do the Math
To achieve Elite Agent status, top producers contribute a total of $18,000 ($12k cap + $6k in post-cap fees). In return, they can earn up to $24,000 in stock awards, meaning our top partners can earn back more than they pay in fees.
Financial Modeling Lab
Use these interactive tools to model your financial future with Real Broker.
Model a Traditional Brokerage
Net Income Comparison
Traditional Model
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With Real Broker
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Potential Advantage with Real
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Real Broker calculation includes a $12,000 cap, $750 annual fee, and estimated transaction fees.
Step 1: Set Your Agent Attraction Goals
Step 2: Adjust Network Production Assumptions
Your 5-Year Passive Income Projection
Based on 20 personally sponsored agents.
Design Your Ideal Lifestyle (Monthly Expenses)
Your Two Paths to Freedom
Based on $0 in monthly expenses.
The Production Path
The GCI you need to earn from sales alone:
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The Revenue Share Path
The number of capping agents in your network to cover your expenses passively:
0 Agents
The calculators and projections on this website are for informational and illustrative purposes only and are not a guarantee of income. Individual results will vary based on effort, market conditions, and other factors.
A Proven Path to Success
Real Broker provides the platform and tools. This is a strategic guide for putting them all together to achieve your goals.
The Visual Path to Elite Agent Status
Join Real
Begin your journey.
Cap at $12,000
Keep 100% of your commission.
+ Capping Stock Award
Achieve Elite Agent
Pay $6k in post-cap fees.
+$24,000 in Stock Awards
The Lead Generation Engine
Combine powerful tech with proven strategy to create a predictable sales funnel.
The Agent Attraction Strategy
Learn to articulate the value proposition and build your revenue share organization.
Training & Mastery Calendar
Access hundreds of hours of on-demand classes and live training through the official Real Academy.
The Agent's Lab Bench
From goals to reality: this is the integrated tech stack that powers your sales funnel and simplifies your operations.
Step 1: Define Your Goal
Reverse-engineer your income goals. How many conversations do you need to have? Enter your goals and conversion rates to find out.
Appointments Needed
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Contacts / Leads Needed
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Step 2: Activate Your Toolkit
Lofty CRM: Your Funnel Engine
How do you manage the 0 contacts your funnel requires? With a world-class CRM. Lofty automates follow-up and manages client journeys, making your goal achievable. (Included for a nominal fee)
Leo AI: Your Content Creator
How do you create engaging content for every contact? With your AI assistant. Leo instantly drafts property descriptions, social posts, and marketing emails, saving you hours of work.
reZEN App: Your Command Center
How do you manage your business while working your funnel? With reZEN. Track deals, get broker support, and monitor your finances from anywhere, ensuring you never miss a beat.
Invested in Your Well-Being
A brokerage that cares about your health, security, and long-term success, both in and out of the office.
Affordable Healthcare
Gain access to competitive and affordable health, dental, and vision insurance plans, a critical benefit for independent contractors.
One Real Impact Fund
A unique agent assistance fund, supported by agents and the company, to provide grants during unexpected hardships.
Culture of Collaboration
Guided by the "OneREAL" principle, our strength is our community. We foster a supportive environment where agents share knowledge openly and grow together with integrity.
A True Retirement Plan
Continue earning your revenue share income even after you stop selling, providing a tangible and secure future for you and your family.
Your Seamless Transition to Real
We've streamlined the onboarding process to be simple, transparent, and respectful of your time. Here's your path forward:
Step 1: Confidential Consultation
A no-pressure, 30-minute call to analyze your business and answer your specific questions. We'll build a personalized financial model for you on the call.
Step 2: Simple & Secure Paperwork
Our onboarding team sends you a straightforward digital application. The entire process is confidential and can be completed in under 15 minutes.
Step 3: License Transfer & Welcome
We handle the license transfer with your state's commission. Once complete, you'll receive your official welcome, full access to our tech, and an invitation to our private community.
Step 4: Launch & Grow
Plug into our live training, connect with your sponsor and upline, and start operating your more profitable business from day one. Zero downtime.
Ready to Build Your Enterprise?
This is more than just a business model; it's a path to financial freedom. Let's have a confidential, no-pressure conversation to see how it can transform your career.
Book Your Free Strategy Call